SR. DEV Senior Web Developer · WordPress · PHP · WooCommerce

I build web systems that work beyond the website.

I help businesses, agencies, and digital teams turn requirements into fast, reliable, production-ready web solutions. My core specialization is WordPress and WooCommerce, backed by hands-on work with PHP, APIs, databases, integrations, performance, hosting and deployment, and ongoing production support.
View my work Work with me
Live · 99.9% uptime
site-monitor.kreativehive.net
PageSpeed Excellent
96
Mobile Score +54 from baseline
Security Hardened
FW 96%
SSL A+
2FA ON
Recent Activity Live
Malware scan complete · 0 threats 2m ago
Cache rebuilt · 1.2s saved 14m ago
Deploy v1.0.6 · production 1h ago
Based in Karachi, PK GMT+5
Currently Sr. Dev @ MBE Digital
Stack WordPress · PHP · APIs
Open to Roles, contract & agency work
Custom WordPress Themes
WooCommerce
PHP & MySQL
REST APIs & Integrations
Payment Gateways
Checkout Customization
Core Web Vitals
Migrations & Deployment
Security & Recovery
Next.js & TypeScript
Custom WordPress Themes
WooCommerce
PHP & MySQL
REST APIs & Integrations
Payment Gateways
Checkout Customization
Core Web Vitals
Migrations & Deployment
Security & Recovery
Next.js & TypeScript
Focus

What I work on —

Building
Custom WordPress & WooCommerce solutions built around real business requirements, then shipped through testing, deployment and support.
Integrating
Connecting websites with payment gateways, APIs, third-party platforms, forms, and business systems.
Optimizing
Improving performance, Core Web Vitals, reliability, security and maintainability across production sites.
Track Record

Real numbers from real production work.

/01
4+

Years of hands-on web development experience

/02
25+

Custom WordPress & WooCommerce projects delivered

/03
90+

Average PageSpeed score after performance optimization passes

/04
End-to-end

Experience across development, integrations, deployment, optimization and maintenance

About

I build for the business, not just the browser.

I'm a Senior Web Developer with 4+ years of hands-on production experience building, integrating, optimizing, and maintaining web solutions for businesses and digital teams, most of it on live production sites for clients across North America.

My strongest specialization is WordPress and WooCommerce, but my work extends well beyond the CMS. I work with PHP, databases, APIs, third-party integrations, custom functionality, hosting environments, deployment, performance, security, and production troubleshooting.

Working inside a digital marketing environment has shaped how I approach development. I don't treat a website as an isolated technical deliverable. I look at the business objective behind it, whether that's generating leads, selling products, improving customer experience, supporting a campaign, or streamlining an internal workflow.

Most of what I know came from solving real production problems: complex ecommerce requirements, custom functionality, integrations, slow sites, migrations, security issues, shifting client requirements, and websites that still have to run reliably long after launch.

Understand the business. Build the right solution. Ship it properly. Take ownership after launch.

Approach

Development with a digital marketing mindset.

Working inside a digital marketing environment taught me that a website is rarely the final goal. It is usually one part of a larger business system: attracting traffic, generating leads, selling products, supporting campaigns, improving customer experience, or helping a business run more efficiently.

So the first question I ask is not which plugin or framework to reach for. It is what does this website need to achieve for the business? Then I work backwards from that objective to the technology.

Selected Work

Production projects, shipped.

SHAPESPAY
Custom Theme
/ 001 shapespay.com ↗

ShapesPay — Multi-currency payments site

A fintech brand needed a site its own team could update without breaking the layout. Hand-coded custom theme from a Figma design, with a CMS structure built around how the team actually publishes.
Fintech Payments
GREATPOS
Lead-Capture
greatpos.ca ↗

GreatPOS — SaaS marketing site

A point-of-sale platform needed its marketing site to turn visitors into demo bookings. Custom theme with reusable section blocks, optimized lead-capture forms, and a demo-booking flow wired into the page.
SaaS B2B
MB MAGAZINE
Custom Archives
/ 003 mbmagazine.ca ↗

MB Magazine — Digital publication

An editorial publication needed content discovery that scales past a blog roll. Custom post types for articles, authors and categories, archive templates with filtering, and a reading experience tuned for mobile.
Publishing Editorial
INSURE-MB
Quote Forms
/ 004 insure-mb.com ↗

Insure-MB — Multi-product insurance

An insurance brand needed each product line to generate its own qualified enquiries. Custom post types for policy types, conditional form logic per product, and email-based lead routing to the brokerage team.
Insurance Lead Gen
MBE INSURANCE
Local SEO
/ 005 mbeinsurance.ca ↗

MBE Insurance — Brokerage website

A brokerage needed steady local lead flow rather than a brochure. Policy comparison sections, integrated quote forms, location pages with schema markup, and page loads fast enough to hold local search traffic.
Insurance Local SEO
EVANS AESTHETICS
Online Booking
/ 006 evansaestheticsga.com ↗

Evans Aesthetics — Med-spa website

A med-spa needed customers to book online rather than call. Online booking integration, treatment galleries, and a mobile-first build with image optimization for customers on slower connections.
Wellness Booking
EZEKIAL BOOKS
WooCommerce
/ 007 ezekialbooks.com ↗

Ezekial Books — Author WooCommerce store

An author needed to sell print and digital books from one store. WooCommerce build with product configuration, shipping zones, digital downloads, a customized checkout flow, and payment gateway integration.
E-Commerce WooCommerce
GANJA PAPA
Lead Funnel
/ 008 ganjapapaworld.com ↗

Ganja Papa World — Consulting site

A consultancy in a regulated industry needed landing pages it could launch quickly without compliance risk. Reusable section templates, lead-capture forms with validation, and a content structure built for that constraint.
Consulting Regulated
24/7 LOCKSMITH
Schema + SEO
/ 009 247emergencylocksmith.ca ↗

24/7 Emergency Locksmith — Local services

A locksmith needed to capture high-intent emergency searches on mobile. Location pages with schema markup, click-to-call actions, and a build that stays fast on the flaky connections people search from.
Local SEO Conversion
Capabilities

What I bring to a technical team.

WordPress Engineering

Custom themes, custom post types, taxonomies and custom fields, plus hooks, filters, template hierarchy, custom plugins, and WordPress architecture that stays maintainable after handover.

WooCommerce & Ecommerce

Product structures, variations and checkout customization, payment gateways, shipping logic, digital downloads, and the ecommerce workflows running behind them.

PHP & Backend

Custom PHP and business logic, database-driven features, forms, and backend workflows. The functionality that sits past what an off-the-shelf plugin can do.

APIs & Integrations

REST APIs, payment systems and third-party platforms, wired into forms, marketing tools, and the business systems a website has to talk to.

Performance

Core Web Vitals and PageSpeed optimization, caching, image optimization and database cleanup, plus the diagnostic work to find what is actually making a site slow.

Production & Infrastructure

Hosting, cPanel, DNS, SSL and migrations, plus deployment, backups, production troubleshooting, and keeping live sites healthy long after launch.

Security

WordPress hardening, malware investigation and recovery, updates, backups, and getting a compromised production site cleaned up and back online.

Modern Web

Next.js, TypeScript, Tailwind and Supabase, applied to web application work outside the CMS: dashboards, role-based access, and real-time data.

Why Me

Why teams work with me.

Production experience

I work on live business systems where reliability, maintainability and performance matter, not sandbox projects that never meet real traffic.

Beyond WordPress

WordPress is my specialization, but the work extends into PHP, backend logic, databases, APIs, integrations and production environments.

Business understanding

I do not build features without understanding the objective behind them. The requirement usually makes more sense once the business goal is clear.

Full ownership

I can take work from requirement clarification through development, testing, deployment and ongoing support, without needing to hand it off midway.

Agency friendly

Comfortable working alongside project managers, designers, marketers and other developers, as an individual contributor or a delivery partner.

International experience

Hands-on experience supporting businesses and digital teams across North America, including remote collaboration and async communication.

Reviews

Trusted with production work.

Feedback from project managers, agency teams, technical leads, and business owners I've worked with.

"
Asad delivered a custom WooCommerce build with a clean codebase, sensible structure, and zero surprises at launch. He communicates clearly, hits deadlines, and writes code we can actually maintain after he's done. Exactly what you want from a senior WordPress developer.
PM
Project Manager
MBE Digital · North America
"
Took over a slow WordPress site that was hurting our SEO. Asad audited it, optimized it, and got mobile PageSpeed from the 40s into the 90s. Honest about what was needed and what wasn't.
CL
Client Lead
Agency Project · Canada
"
Converted a complex Figma design into a pixel-accurate WordPress theme without using page builders. Loads fast, looks clean, and our team can update content easily.
DL
Design Lead
In-house Team · USA
"
Reliable, takes ownership, and asks good questions before he starts coding. He's been a steady part of our delivery team for over a year now.
TL
Tech Lead
MBE Digital
"
Customized a WooCommerce checkout with conditional fields and a payment gateway integration. Worked the first time, and he documented everything so the next dev didn't have to guess.
FO
Founder
E-Commerce Brand
How I Work

A practical process built on real project experience.

Discover the objective

Understand the business goal, the users, the requirements and the constraints. Agree what the finished thing actually has to achieve before any code gets written.

Plan the approach

Decide the technical approach: architecture, post types, content structure, integrations, and where custom code beats leaning on an off-the-shelf plugin.

Build it properly

Develop the frontend, backend, CMS, ecommerce functionality and business logic. Code stays readable, organized, and follows WordPress standards.

Integrate the systems

Connect payment gateways, APIs, forms, third-party services and the business tools the site has to work with, then confirm each one under real conditions.

Test & deploy

Functionality, responsiveness, forms, checkout, integrations, performance and browser checks. Then hosting setup, DNS, SSL, migration, backups and a clean launch.

Support after launch

Maintenance, monitoring, troubleshooting, performance improvements, security updates, and new features as the business needs them.

Common Questions

Answers, before you have to ask.

If something's not covered here, message me on WhatsApp or email — typical reply is under 12 hours, often much faster.

WordPress and WooCommerce are my strongest commercial specializations, and that is where most of my production work sits. The work itself goes further than the CMS. I build custom PHP functionality and business logic, work with databases, integrate REST APIs and payment systems, handle hosting, migrations, deployment and SSL, and do performance and security work on live sites. I have also built web application work outside WordPress using Next.js, TypeScript and Supabase.
Custom WordPress themes, WooCommerce stores, PHP and backend functionality, API and payment integrations, performance optimization, migrations, production troubleshooting, ongoing maintenance, and selected web application projects. The common thread is that the site has a job to do for the business, whether that is generating leads, selling products, or supporting an internal workflow.
Yes. I have hands-on experience working with North American clients and digital teams, and I am comfortable with remote collaboration, async communication, project management workflows, scheduled calls and production deadlines. On the agency side I am used to working alongside project managers, designers, marketers and other developers, either as an individual contributor or as the technical delivery partner on a client project.
Yes, and it is a large part of what I do. I regularly work on inherited production sites rather than greenfield builds. I can audit the current setup, find what is actually causing the problem, and either improve the existing implementation or tell you honestly when a rebuild is the better long-term option. That includes sites built by someone else, sites with no documentation, and sites that are already broken.
It depends on scope, and I would rather give a real estimate than a fast one. A focused landing page or a single template is a short engagement. A custom theme, or a WooCommerce store with payment and shipping integrations, runs considerably longer. I give a timeline after the discovery step rather than before it, because integrations and third-party dependencies are usually what move the date, not the build itself.
Yes. Launch is usually the start of the work rather than the end of it. I can continue with maintenance, monitoring, troubleshooting, performance improvements, security updates, plugin and core updates, and new feature development as the business needs change. If something breaks in production at an inconvenient time, I would rather be the person who already knows the codebase.
Both. I am open to remote roles, contract opportunities, agency partnerships, and selected client projects. Typical reply time on a new inquiry is within 12 hours.
Let's work together

Have a web problem that needs solving?

Whether you're hiring a developer, building a new digital product, improving an existing website, or you need someone to take ownership of a production web system, I'd like to hear about it. Open to remote roles, contract opportunities, agency partnerships, and selected client projects. Typical reply within 12 hours.

Work with me View LinkedIn
Email asadazam639@gmail.com WhatsApp +92 301 5651810 Call +92 301 5651810 LinkedIn /in/asad-azam