SR. DEV Senior WordPress Developer · WooCommerce Specialist

Building scalable, performance-focused WordPress solutions.

Senior WordPress Developer at MBE Digital with 4 years of hands-on production experience across custom themes, WooCommerce stores, and payment integrations. Currently open to senior full-time roles (remote & on-site) and select freelance projects.
Live · 99.9% uptime
site-monitor.kreativehive.net
PageSpeed Excellent
96
Mobile Score +54 from baseline
Security Hardened
FW 96%
SSL A+
2FA ON
Recent Activity Live
Malware scan complete · 0 threats 2m ago
Cache rebuilt · 1.2s saved 14m ago
Deploy v1.0.5 · production 1h ago
Based in Karachi, PK GMT+5
Currently Sr. Dev @ MBE Digital
Stack WordPress · WooCommerce · PHP
Open to Full-time & freelance
Custom Themes
WooCommerce
Checkout Customization
Custom Post Types
Payment Gateways
Core Web Vitals
Figma to WordPress
Elementor & WPBakery
Plugin Customization
Migrations & Deployment
Custom Themes
WooCommerce
Checkout Customization
Custom Post Types
Payment Gateways
Core Web Vitals
Figma to WordPress
Elementor & WPBakery
Plugin Customization
Migrations & Deployment
Currently

What I'm working on right now —

Building
Custom WooCommerce checkout flow with conditional fields and a streamlined payment step.
Optimizing
Improving Core Web Vitals & PageSpeed on a high-traffic production WordPress site.
Shipping
A Figma-to-WordPress custom theme build with reusable templates and clean ACF fields.

Real numbers from real production work.

/01
4+

Years of hands-on WordPress development experience

/02
25+

Custom WordPress & WooCommerce projects delivered end-to-end

/03
90+

Average PageSpeed score after performance optimization passes

/04
100%

On-time delivery rate across production projects to date

Four years of real production work — not theory.

I'm a Senior WordPress Developer at MBE Digital, where I work on live production sites for clients across North America. My day-to-day involves custom theme development, WooCommerce builds, payment gateway integrations, and performance optimization — the kind of work where the code has to ship, run reliably, and be maintainable by someone else six months from now.

Most of what I've learned came from owning real problems. Slow sites that needed to load fast. Checkouts that needed conditional logic. Designs in Figma that needed to become pixel-accurate, accessible WordPress themes. Migrations that couldn't lose data. I treat every project like the people using it deserve software that works.

I keep things grounded — clean code, honest timelines, clear communication. No buzzwords, no over-promising. Just dependable WordPress development from someone who takes ownership of what he ships.

Production projects, shipped.

SHAPESPAY
Custom Theme
/ 001 shapespay.com ↗

ShapesPay — Multi-currency payments site

Custom WordPress theme built from a Figma design for a fintech brand. Hand-coded templates, optimized assets, and a clean CMS structure the in-house team could update without breaking anything.
Fintech Payments
GREATPOS
Lead-Capture
greatpos.ca ↗

GreatPOS — SaaS marketing site

Marketing site for a point-of-sale platform — custom WordPress theme with reusable section blocks, optimized lead-capture forms, and an integrated demo-booking flow.
SaaS B2B
MB MAGAZINE
Custom Archives
/ 003 mbmagazine.ca ↗

MB Magazine — Digital publication

Editorial WordPress site with custom post types for articles, authors, and categories. Built archive templates with filtering, optimized images, and tuned the read experience for fast load on mobile.
Publishing Editorial
INSURE-MB
Quote Forms
/ 004 insure-mb.com ↗

Insure-MB — Multi-product insurance

Insurance platform with multiple product lines, each with its own quote-request form. Custom post types for policy types, conditional form logic, and email-based lead routing to the brokerage team.
Insurance Lead Gen
MBE INSURANCE
Local SEO
/ 005 mbeinsurance.ca ↗

MBE Insurance — Brokerage website

Brokerage WordPress site with policy comparison sections, integrated quote forms, and SEO-optimized location pages. Built for steady local lead flow with clean schema markup and fast page loads.
Insurance Local SEO
EVANS AESTHETICS
Online Booking
/ 006 evansaestheticsga.com ↗

Evans Aesthetics — Med-spa website

High-end med-spa WordPress site with online booking integration, treatment galleries, and a refined visual identity. Mobile-first build with image optimization for fast loading on slower connections.
Wellness Booking
EZEKIAL BOOKS
WooCommerce
/ 007 ezekialbooks.com ↗

Ezekial Books — Author WooCommerce store

WooCommerce store for an author selling print and digital books. Configured products, shipping zones, and digital downloads. Customized the checkout flow and integrated the chosen payment gateway end-to-end.
E-Commerce WooCommerce
GANJA PAPA
Lead Funnel
/ 008 ganjapapaworld.com ↗

Ganja Papa World — Consulting site

Consulting WordPress site for a regulated industry. Custom landing pages built with reusable section templates, lead-capture forms with validation, and a compliance-friendly content structure.
Consulting Regulated
24/7 LOCKSMITH
Schema + SEO
/ 009 247emergencylocksmith.ca ↗

24/7 Emergency Locksmith — Local services

Local-services WordPress site with location pages, schema markup, click-to-call CTAs, and mobile-first design. Optimized for high-intent emergency search traffic and fast load times under flaky mobile networks.
Local SEO Conversion

What I bring to a WordPress team.

Custom Theme Development

Figma · Adobe XD · PSD to WordPress conversion, hand-coded with Custom Post Types, ACF fields, taxonomies, and clean archive templates — so your team can update content without breaking the layout.

WooCommerce & Payments

Custom checkout flows, payment gateway integrations, product variations & conditional cart logic — building stores that actually convert and run reliably in production.

Performance Optimization

Core Web Vitals, PageSpeed improvements, caching, image optimization & database cleanup — making slow WordPress sites fast and keeping fast sites fast as they scale.

Plugins, Hosting & Deployment

Lightweight custom plugins, plugin customization, security hardening basics, cPanel, migrations & production deployment — the practical work that keeps WordPress projects shipping smoothly.

What teams say after working with me.

Project managers, agency leads, and clients I've delivered WordPress and WooCommerce work for over the last four years.

"
Took over a slow WordPress site that was hurting our SEO. Asad audited it, optimized it, and got mobile PageSpeed from the 40s into the 90s. Honest about what was needed and what wasn't.
CL
Client Lead
Agency Project · Canada
"
Converted a complex Figma design into a pixel-accurate WordPress theme without using page builders. Loads fast, looks clean, and our team can update content easily.
DL
Design Lead
In-house Team · USA
"
Reliable, takes ownership, and asks good questions before he starts coding. He's been a steady part of our delivery team for over a year now.
TL
Tech Lead
MBE Digital
"
Customized a WooCommerce checkout with conditional fields and a payment gateway integration. Worked the first time, and he documented everything so the next dev didn't have to guess.
FO
Founder
E-Commerce Brand

A practical process built on real project experience.

Requirements & Planning

Understand the goal, the audience, the constraints. Review designs, agree on scope and deliverables, and lock down what success looks like — before any code gets written.

Architecture Planning

Decide post types, taxonomies, template structure, plugin choices, and where to write custom code vs. lean on existing tools. Aim: minimal moving parts, easy to maintain.

Clean Development

Build the theme, integrate WooCommerce or payment gateways, wire up forms and dynamic templates. Code stays readable, organized, and follows WordPress standards.

Testing, Launch & Support

Cross-browser testing, performance pass, mobile checks, and a clean deployment to production. Post-launch support and ongoing maintenance available when you need it.

Answers, before you have to ask.

If something's not covered here, message me on WhatsApp or email — typical reply is under 12 hours, often much faster.

Both. I'm open to senior WordPress positions — remote or on-site — at companies that value clean code and steady delivery. I also take on select freelance and contract WooCommerce projects in parallel when the scope is well-defined.
Custom WordPress theme development from Figma, XD, or PSD designs. WooCommerce stores with checkout customization and payment gateway integrations. Performance optimization for Core Web Vitals. Plugin customization, lightweight custom plugins, and migrations between hosts.
I'm based in Karachi (GMT+5) and have been working with North American clients at MBE Digital for years. My day overlaps with European mornings and US East Coast mornings. Comfortable with async work, daily updates, scheduled calls when needed, and standard collaboration tools.
Yes — a lot of my work is exactly this. I audit the existing setup, document what's there, and then either patch the parts that need fixing or recommend a clean rebuild if that's the better long-term investment. I'll be honest about which path makes more sense for your situation.
A standard custom WordPress theme runs three to six weeks depending on complexity. WooCommerce stores with checkout customization typically take five to eight weeks. Performance optimization passes usually wrap within one to two weeks. Plugin customization depends on scope — happy to estimate after a short discovery call.
Yes. After launch, most clients move to a monthly maintenance arrangement that covers WordPress and plugin updates, basic monitoring, small fixes, and minor feature work. Predictable on both sides. Available for select retainer slots.

Hiring? Have a project? Let's talk.

Open to senior WordPress full-time roles (remote & on-site) and select freelance WooCommerce projects. Typical reply within 12 hours. The best inquiries include a short summary of the role or project and your timeline.